Online shoppers are always looking for discounts, vouchers, or exclusive deals. coupon plugins on WordPress Website Considering coupons are a driving force behind consumer loyalty, failing to include them on your e-commerce site may mean missing opportunities to reel in customers who might otherwise pass on your products.
Using WordPress Website and WooCommerce coupon plugins on your site could be a game-changer for your online business. It’s a simple yet powerful way to boost engagement, solidify loyalty among returning customers and entice new visitors to make purchases.
In this post, we’ll explain the benefits of giving coupons away on your WordPress site and some key considerations for choosing a plugin to help with this task. Then we’ll provide you with a list of ten of the best WooCommerce coupon plugins and WordPress coupon generators to make the process as easy as possible. Let’s get start!
Why You Should Give WooCommerce Coupons Away on Your WordPress Website
There’s a common misconception that coupons are only used by people who make bargain hunting a hobby or those on extremely tight budgets. In reality, discounts are appreciated and used by all types of consumers.
If you cannot fathom why your site visitors may be interested in using coupons, consider the following statistics:
statistics
- 96 percent of all consumers will use a coupon if they have one
- 49 percent of customers are looking for ways to continue buying but at discounted rates
- 79 percent of all Gen Zers and Millennials seek loyalty or discount programs with their favorite brands
- 85 percent of customers look for coupons before visiting retailers
- 52 percent of the adult population will utilize an online coupon at some point this year
Clearly, shoppers are looking to buy. However, they are also seeking ways to spend wisely. After all, who doesn’t want to save a little extra cash?
With the economy continuing to struggle in the wake of COVID-19, it’s important for you, as the owner of a WooCommerce shop, to consider your strategies for long-term customer acquisition, satisfaction, and loyalty. One of the best ways to improve these areas is to offer customers coupons.
Thanks to the plethora of WooCommerce coupon plugins available, offering discounts and deals on your services and products is quick and easy. Some reasons to consider doing so include:
Reasons
- Coupons can help boost customer loyalty
- They drive conversions and sales
- Discounts may increase traffic to your WordPress site
- You can reach new audiences and markets
If you’re concerned that adding more plugins will affect your site’s speed, don’t worry. We’ve gathered a list of some of the market’s best WordPress coupon plugins that won’t hamper your WooCommerce store’s performance.
What to Look for in WordPress & WooCommerce Coupon Plugins
There are many WordPress Website and WooCommerce coupon code plugins out there. The best one for you to use depends on a handful of factors, such as your budget, the type of discounts you’re looking to provide, and whether you need WooCommerce-specific features.
As you may already know, WooCommerce comes with a built-in coupon feature. However, if you really want to cash in on the benefits of offering discounts on your site, you’ll likely need a dedicated plugin.
Perhaps you’re looking for a basic, straightforward solution for creating and displaying coupons on your WordPress site. Maybe your needs are a bit more demanding and call for a more robust set of capabilities, such as the option to apply certain cart conditions for each voucher or the ability to add coupons to popups to boost conversions.
Understanding the type of coupons you want to offer your customers – and how you want to deliver them – can make selecting a WordPress coupon plugin easier. However, regardless of how simple or complex a solution you’re looking for, there are a few key factors to look for, including:
key factors
- A healthy number of positive reviews and ratings
- Regular maintenance, updates, and support from the developer
- Quick and simple setup, integration, and configuration
- Options for customizing the appearance and delivery of your coupons
Of course, there may be other factors to consider, such as the specific type of website you have. Although most of the plugins we included in our list are designed to work seamlessly with WooCommerce shops, many are incredibly versatile. They fit just as well with other platforms, such as affiliate marketing websites or membership sites.
10 Powerful WordPress Website & WooCommerce Coupon Plugins To Use Without Affecting WordPress Website Optimization
Once you decide to start giving away coupons on your WordPress site, the next step is determining which tool to use to do so. Let’s take a look at ten of the most powerful WordPress and WooCommerce coupon plugins to consider:
WooCommerce coupon plugins
- WooCommerce Discount Rules by Flycart
- YITH WooCommerce Gift Cards
- Code Shop for WordPress
- WooCommerce Volume Discount
- Ninja Popups
- WooCommerce Ultimate Points and Rewards
- Smart Coupon for WooCommerce
- WP Coupons and Deals
- Coupon Creator
- Social Offers
Tips for Offering Coupons on Your WordPress Site
Now that you have a solid foundation of WordPress coupon plugins you can take advantage of, let’s take a quick look at some ways you can help guarantee your discount methods will work with your customers:
Make products easy to find. There’s nothing worse than having an awesome coupon for a product that is impossible to track down. If you’re offering a deal on a specific item or service, guide visitors directly to it to boost the chances, they will finalize their purchases.
Bring the coupon to your customers. Don’t make site visitors hunt around on your website. Place any sales, discounts, or coupons front and center to capture their interest immediately.
Keep it relevant. If possible, present coupons relevant to items your customers have already purchased or are currently in their shopping carts.
Customize
Customize your coupons. The coupons you offer customers are an extension of your brand. Using strong copy can help shoppers feel like they are getting rare deals.
Please don’t overdo it. Overloading your site with deals and vouchers can make them feel less exclusive. You might try varying the design and messaging to keep your coupons fresh.
Make a deal. Many customers are willing to offer something, such as their email address, in exchange for special discounts. Seize the opportunity to capture leads!
As you can see, offering your site visitors coupons is not as simple as having them enter discount codes and securing sales. As with all things business-related, it takes a certain finesse and strategy to use them to acquire, engage, and retain customers.
Offering coupons is an effective avenue if you’re looking for an exceptional way to engage potential customers on your WordPress site and encourage them to buy from your WooCommerce store. However, it helps to use a plugin.
As we discussed in this post, there are plenty of free and premium WooCommerce coupon plugins you can use to simplify the process. The best option depends on which features you’re looking for. For example, WooCommerce Discount Rules is a powerful choice if you automatically apply discounts. In contrast, YITH WooCommerce Gift Cards is ideal for providing gift cards for customers to use on future purchases.
We have you covered if you need help adding a WooCommerce coupon plugin to your WordPress site. Our Care Plans and white-label solutions are design to streamline your WordPress site maintenance and upkeep, so you can focus on driving traffic and increasing customer conversions. Check them out!
